{"id":341,"date":"2023-01-18T05:52:20","date_gmt":"2023-01-18T05:52:20","guid":{"rendered":"https:\/\/raterpoint.com\/?p=341"},"modified":"2023-02-01T04:37:27","modified_gmt":"2023-02-01T04:37:27","slug":"why-is-shein-so-cheap","status":"publish","type":"post","link":"https:\/\/raterpoint.com\/why-is-shein-so-cheap\/","title":{"rendered":"Why Is Shein So Cheap?"},"content":{"rendered":"\n

If you\u2019ve ever browsed through the Shein online store, there\u2019s a good chance you\u2019ve asked, \u201cWhy is Shein so cheap?\u201d. <\/p>\n\n\n\n

This is a question that many like you have asked. <\/p>\n\n\n\n

And while its prices may seem too good to be true, there are various reasons they\u2019re so affordable. <\/p>\n\n\n\n

One of the reasons is because of Shein\u2019s direct-to-consumer shipping. Shein cuts out the middleman by delivering directly to consumers, lowering their costs. <\/strong><\/p>\n\n\n\n

Secondly, Shein outsources its manufacturing to third parties. <\/strong><\/p>\n\n\n\n

This eliminates the need for manufacturing plants and related employees and allows them to purchase goods at wholesale prices. <\/strong><\/p>\n\n\n\n

Removing these costs means that Shein sells its products at lower prices. <\/strong><\/p>\n\n\n\n

It\u2019s normal to be skeptical when products are so cheap. And one often wonders how some companies can offer products at these prices. <\/p>\n\n\n\n

So, here is the rundown of everything you should know.<\/p>\n\n\n

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Why Is Shein So Cheap? <\/h2>\n\n\n\n

From its direct-to-consumer shipping to its influencer marketing, there are many reasons why Shein is so cheap. Let’s further explore why this retail giant\u2019s prices are so low.<\/p>\n\n\n\n

1. Direct-To-Consumer Shipping<\/h3>\n\n\n\n

Shein uses direct-to-consumer shipping<\/a>. This allows it to cut out pricy distributors and keep its prices low. <\/p>\n\n\n\n

Therefore, instead of paying distributors to store and ship its products, Shein ships them directly to customers from its global network warehouses.<\/p>\n\n\n\n

2. Online Stores vs. Physical Stores<\/h3>\n\n\n\n

Another reason why Shein is so cheap is that it operates as an online retailer. <\/p>\n\n\n\n

Online retailers like Shein often have lower overhead costs compared to brick-and-mortar stores. <\/p>\n\n\n\n

Unlike physical storefronts, they don’t have to pay expensive rental and utility costs. This reduces operating costs, allowing them to offer their products at lower prices. <\/p>\n\n\n\n

3. Small Order Runs Per Design<\/h3>\n\n\n\n

Instead of committing to large, bulk orders, Shein orders smaller quantities of different styles. <\/p>\n\n\n\n

That way, they can adapt to changing fashion trends. <\/p>\n\n\n\n

And it reduces the risk of sitting with unsold inventory. As a result, the company can keep its costs and prices low. <\/p>\n\n\n\n

4. Manufacturing Is Outsourced<\/h3>\n\n\n\n

Shein has tight control over its manufacturing costs. The company outsources most of its manufacturing to third parties.<\/p>\n\n\n\n

Many of its products are manufactured in factories in China. <\/p>\n\n\n\n

This means it can benefit from wholesale pricing, which reduces costs. Lower manufacturing costs give the brand the option to sell at lower prices.<\/p>\n\n\n

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5. Uses Influencer Marketing vs. Expensive Ads<\/h3>\n\n\n\n

One of the main reasons why Shein is so cheap is their marketing strategy. Instead of running expensive ads online, Shein focuses on influencer marketing. <\/p>\n\n\n\n

Influencer marketing<\/a> allows Shein to reduce its advertising costs. <\/p>\n\n\n\n

While the brand still has to pay the Influencer for the content, it has far more impact and reach than typical pay-per-click ads. <\/p>\n\n\n\n

Using influencers gives Shein credibility and a far high return on investment for their ad spend. <\/p>\n\n\n\n

As such, the company can offer its products at prices lower than that of its competitors.<\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

There are several reasons why Shein is so cheap. The company’s influencer marketing strategy eliminates exorbitant ad costs.<\/p>\n\n\n\n

And Shein’s direct-to-consumer shipping model reduces the costs associated with popular distribution channels.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this article, we will further explore why Shein is so cheap.<\/p>\n","protected":false},"author":2,"featured_media":342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[68],"tags":[14,24],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/raterpoint.com\/wp-content\/uploads\/2023\/01\/pexels-cottonbro-studio-5076525.jpg","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/raterpoint.com\/wp-json\/wp\/v2\/posts\/341"}],"collection":[{"href":"https:\/\/raterpoint.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raterpoint.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raterpoint.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/raterpoint.com\/wp-json\/wp\/v2\/comments?post=341"}],"version-history":[{"count":4,"href":"https:\/\/raterpoint.com\/wp-json\/wp\/v2\/posts\/341\/revisions"}],"predecessor-version":[{"id":508,"href":"https:\/\/raterpoint.com\/wp-json\/wp\/v2\/posts\/341\/revisions\/508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raterpoint.com\/wp-json\/wp\/v2\/media\/342"}],"wp:attachment":[{"href":"https:\/\/raterpoint.com\/wp-json\/wp\/v2\/media?parent=341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raterpoint.com\/wp-json\/wp\/v2\/categories?post=341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raterpoint.com\/wp-json\/wp\/v2\/tags?post=341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}