You may have encountered the Shein brand while scrolling through TikTok and wondered: What is Shein?
While its clothing regularly trends on social media, Shein has actually been around for over a decade.
Founded in 2008 in China, Shein is an industry leader in the fast fashion sector.
This is because it offers customers affordable clothing and other items in line with the latest trends.
Its fashionable clothes have gone viral on social media and have caught the attention of shoppers worldwide.
And the brand adds thousands of fresh items to its online store weekly.
This article will provide you with background information regarding Shein and the history of the brand.
Let’s dive straight in.
What Is Shein?
So, what is Shein, exactly? If you’ve spent time on TikTok on Instagram, you’ve likely come across the fast fashion retailer Shein.
However, these posts may not tell you enough about this famous company. Therefore a more descriptive breakdown is necessary.
A Closer Look At The Shein Brand
Shein was started by entrepreneur Chris Xu in 2008. He developed the idea for the brand while living in Nanjing, a province in China.
Initially, it manufactured all its products in China when it was launched.
But the brand has subsequently grown into one of the top online clothing retailers in the world.
And this billion-dollar company now has warehouses and offices worldwide and ships to over 220 countries.
The company specializes in women’s and men’s clothing and accessories. And there are also kid’s clothes, home décor, and other items available.
Apart from that, it also stocks fun outfits, accessories, and toys for pets.
Shein is most beloved by the Gen Z and young Millennial demographic. This can be attributed to the brand’s viral coverage on social media initiated by influencers.
It has also gained a reputation as the most visited fashion site, according to Statistica.
The company believes that “Everyone can enjoy the beauty of fashion”. And this motto is brought to life through the thousands of low-cost, high-fashion items on offer.
Combining Shein’s low prices with global shipping has transformed it into the e-commerce giant it is today.
From cute dresses and tops to comfortable loungewear, Shein has something for everyone.
And with its more than reasonable prices, anyone can follow the fashion trends and look good.
Even if you’d never heard of Shein, this guide should have filled in the blanks for anyone asking, “What is Shein?”.